After digesting the art direction, the most important thing for me to do is make sure all my questions and concerns are answered before proceeding further. Asking the right questions is important, and getting everything straight at the start makes for a good experience for everyone.

I start by scribbling out tiny thumbnails, hardly decipherable to anyone but me, working quick and loose. At this point I’m working from my mind with no visual reference to interfere, searching for something dynamic and eye grabbing. If I don’t find it I’ll look over photos for something to trigger an idea then go back to sketching till I have it down.

Then, I’ll usually scan those thumbnails and import them into Photoshop to use as a guide to make a cleaner sketch. That sketch will go to the client for approval, then when I get feedback I’ll either revise if necessary or go to final art. When finals are done I’ll send jpegs for approval before delivering the completed files. The process may vary somewhat, but that’s how it usually goes.

I’ve been in this business long enough to know it’s not about me, but about helping clients succeed in what they do. When they’re happy, I’m happy.